By The Handlers – “Pure Being: A Creative Journey in the Open Ocean”

“Pure Being: A Creative Journey in
the Open Ocean”

A story by The Landers & Co – Diona Denkovska

“In the heart of the Atlantic Ocean, where the water meets the horizon, we had a creative journey that connects the raw beauty of nature with the art of visual storytelling.

“Pure Being” is more than a production; it is a testament to our deep connection with the natural world, where the ocean itself becomes a collaborator.

Our setting was the stunning Estoril in Portugal, where a natural pool by the ocean provided a powerful backdrop for our vision.

Here, the ocean’s rhythms and the natural light played a crucial role in shaping the narrative, creating a seamless fusion of human emotion and the wild, untamed beauty of ocean water.

The choice of location was intentional, a place where the boundaries between us and nature blur, allowing for a genuine surrender to the elements.

This production was not just about capturing visuals; it was about embodying the essence of sustainable elegance. We were honored to collaborate with brands that share our commitment to sustainability, with Laborium as our main styling direction and Monica Vinader’s jewelry, as the cherry on top.”

Laborium: The Creative Lab That Makes You Effortlessly Cool
Laborium is a creative lab based in Tunis, Tunisia, offering timeless, easy-to-wear pieces for men and women. Founded by Zine Jemmali in 2023, Laborium was born from a passion for unique fabrics and a desire to empower Tunisian craftsmanship.

Each piece, whether hand-embroidered or tailor-made, is crafted with sustainability and social impact at its core. Zine’s vision blends chic, sophisticated aesthetics with minimal environmental impact. The brand prioritizes zero fabric waste, upcycling leftovers into accessories, and employs over 85% women at its production facility, ensuring fair wages and promoting empowerment. Laborium is more than a brand; it’s a movement towards mindful, meaningful fashion.

The Story: From Passion to Purpose
Fashion has always been a part of Zine’s life. After working in the luxury fashion industry, her interest shifted to sustainability and social impact. What started as a casual embroidery class in Mexico City in 2023 sparked a journey back to Tunis, where she began exploring local fabric markets and creating unique pieces. With the encouragement of her mother, Laborium was born—a brand that quickly made its mark in Tunis, Paris, and Lisbon.

Laborium is not just about fashion; it’s a creative lab—a space to explore, create, and connect with like-minded individuals. The brand is dedicated to reviving traditional Tunisian crafts and showcasing the incredible skills of local artisans, particularly women.

Laborium is about having fun, being creative, and celebrating real human connections. Looking ahead, the brand is dedicated to empowerment and showcasing unique talents.

The Handlers & Co: Transforming Stories into Visual Art
At The Handlers & Co., we transform narratives into visual art. Our talented duo Irina Bom and Diona Denkovska, led our team in creative direction, production, and photography. Together, we crafted a production that not only showcased the stunning landscapes of Portugal but also told a story of deep human connection, creativity, and the power of nature.

“Pure Being” is more than just a shoot—it is a celebration of the harmony between humanity and nature, a narrative brought to life through our team’s dedication and the incredible work of our collaborators.

Whether it’s product, portrait, brand, or lifestyle content, we are dedicated to turning your story into a visual masterpiece that resonates and inspires.

Love,

The Handlers & Co.”